Research Manager Brand & Marketing

Job description

Your New Role A leading interactive entertainment studio is looking for a Research Manager to join its Brand & Marketing guild. As Research Manager, you will lead the full lifecycle of consumer research quests - from defining the mission objectives to delivering insights that reshape strategy, campaigns, and brand positioning. You will be the owner of the research roadmap, ensuring every initiative is tightly aligned with business priorities and delivers meaningful impact across teams. Working closely with Brand, Marketing, Product, and external partners, you will translate player behavior into strategic intelligence that drives real-world decisions. Youll be part of a Brand & Marketing team that thrives on curiosity, collaboration, and deep understanding of players. Every project you lead will contribute to shaping experiences enjoyed by millions around the world. Key Responsibilities Lead end-to-end consumer research quests: define objectives, manage external research partners, align stakeholders, and deliver clear, insight-driven reports and presentations Own and evolve the research roadmap in alignment with brand and marketing strategy Deliver actionable insights that inform ca...