Vice President, Social Media Strategy

Job description

JPMorgan Wealth Management is seeking a strategic, results-driven social media leader to shape and execute our presence across key platforms, including Instagram, LinkedIn, and YouTube. As a Vice President, Social Media Strategy within JPMorgan Wealth Management you will sit at the intersection of communications, content, and marketing, and is accountable for developing integrated organic and paid social strategies that elevate brand visibility, expand reach, and lead consideration. In addition you will lead end to end channel strategy for Instagram and YouTube, owning both organic growth and paid amplification to lead awareness, engagement and consideration. Job responsibilities: - Lead follower growth on a new Instagram presence — developing the voice, content cadence, and format mix that turns a new page into a destination audience - Develop and manage an original content series pipeline, from concept and pitch through production and performance iteration, with a focus on formats that resonate with affluent audiences - Partner with talent, creators, and internal subject matter experts to produce content that feels credible, compelling, and on-brand - Define platform-specific con...