Marketing Leader

Job description

WE ARE HIRING FOR A CLIENT: The Marketing Leader is responsible for planning, developing, and executing comprehensive marketing strategies to promote our client's products or services. Based at our client's Cullman, Alabama location, you will lead initiatives that drive brand awareness, customer engagement, and revenue growth. Key Responsibilities: - Develop and implement short-term and long-term marketing plans aligned with business objectives - Manage marketing teams and coordinate advertising campaigns across multiple channels - Analyze market trends, consumer behavior, and competitive landscape to inform strategy - Collaborate with other departments to ensure consistent brand messaging and positioning - Oversee digital marketing initiatives including social media, content marketing, and SEO - Develop and manage marketing budgets to maximize ROI - Lead market research efforts to identify customer needs and preferences - Measure and report on the performance of marketing initiatives Requirements: - Bachelor's degree in Marketing, Business, Communications, or related field - 5+ years of progressive experience in marketing roles - Proven track record of successful marketing campaig...