ABM & Paid Specialist (Contract)
Cloudinary · Kraków, Lesser Poland, PL
We're building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line....
Job description
About the role We're building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line. This role is one of three on the pod. You'll work directly with our paid lead and our growth director. This is an execution role. You'll be measured on the volume and quality of experiments you ship — not on slide decks, strategy memos, or planning frameworks. If you love getting things live and learning from what worked, you'll thrive here. What you'll do: Run paid experiments at pace: Launch paid campaigns across digital channels: ABM platforms. Build, test, and iterate ad creative and copy variations weekly. Set up tracking, audiences, and conversion events cleanly so we always know what worked. Ship two experiments per day on average — small, focused tests rather than big launches. Personalize for target accounts: Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative. Tailor landing pages and ad copy to specific industries, use cases, or company sizes. Coordinate with the broader ABM and sales teams on account-level targeting and messaging. Close the loop...