Integrated Marketing Manager

Job description

SCOPE OF WORK: The Integrated Marketing Communications Manager is responsible for leading the planning, execution, and optimization of integrated marketing initiatives that support company-wide growth, recruitment, and brand visibility. This role translates enterprise marketing strategy into actionable, multi-channel campaigns across digital, social, media, web, and SEO platforms. This position ensures consistent messaging, effective performance tracking, and coordination across internal teams and external partners while aligning closely with Marketing leadership and Creative Services. RESPONSIBILITIES: - Develops and executes integrated, multi-channel marketing campaigns aligned with business objectives - Translates marketing strategy into actionable campaign plans with defined goals, timelines, and success metrics - Ensures consistent messaging across paid, owned, and earned channels - Supports recruitment, business development, and brand initiatives through coordinated campaigns - Leads media planning, placement, and optimization across digital, social, and traditional channels - Manages campaign-level media budgets, ensuring efficient spend and performance optimization - Partne...