Senior Vice President, Marketing

Job description

Job Title: Senior Vice President, Marketing Department: Marketing: About the Role: As a member of the Leadership Team, the SVP of Marketing will shape company strategy and lead a fully integrated Marketing & Communications organization. Reporting to the President (and partnering closely with the CEO and CRO), this leader will own the end-to-end marketing engine that drives predictable growth—pipeline creation, product and category positioning, and customer lifecycle programs that improve adoption, retention, and expansion. The Opportunity: - Scale a mission-driven marketing function at a $100M ARR health technology SaaS company at a pivotal growth stage. - Build a more predictable pipeline engine (efficiency, conversion, and forecasting rigor). - Strengthen category narrative and trust in a complex healthcare buying environment. - Deepen lifecycle marketing to improve adoption and retention and expand customer advocacy. What You'll Do: 1) Marketing strategy and operating system 2) Demand generation & pipeline acceleration 3) Positioning, brand, and communications 4) Product marketing & go-to-market readiness 5) Customer marketing & lifecycle 6) Team leadership & talent development...