JobMesh

Marketing Lead Preschool (4+) (12-month temp. position)

LEGO Group · Billund, South Denmark, DK

Job Description Are you ready to inspire the next generation of builders? Can you craft marketing strategies that captivate young minds and their parents whi...

Job description

Job Description Are you ready to inspire the next generation of builders? Can you craft marketing strategies that captivate young minds and their parents while working with internal teams and external IP partners? Join us as the Marketing Lead for Preschool (4+) in a 12-month journey and help shape the future of play with the LEGO Group! Core Responsibilities: As a Marketing Lead, Preschool (4+), you will play a pivotal role in shaping our portfolio and marketing strategies. Here are your core responsibilities: Drive the portfolio and marketing vision as part of the 4+ Lead Team, collaborating with key partners. Build strong partnerships and foster great collaboration with the Head of Product, Audience Lead homegrown franchise and Entertainment IP Teams for Preschool Products. Lead the Marketing Agenda for 4+, including Preschool communication playbooks and collaborations with selected Preschool IP Partners. Be a trusted sparring partner and strong collaborator for our Creative Lead and Design Team advancing Value Proposition, Business Case and Portfolio. Transition global campaigns to impactful local execution and advance portfolio deployment with Market & Channel Organization col...