Integrated Marketing Manager, Betsey Johnson

Job description

General Summary Betsey Johnson is a social-first brand operating at the intersection of fashion, entertainment, and culture. We don’t follow traditional marketing calendars—we build moments, show up in culture, and turn that attention into product discovery and conversion. We’re looking for a Manager of Integrated Marketing to sit at the center of that system—someone who can translate ideas into execution, shape how we show up across channels, and ensure every campaign is culturally relevant, strategically sharp, and operationally tight. This role works directly with the VP of Brand + Creative to bring campaigns to life—from concept through rollout—while owning communication across internal teams, social, and agency partners. You need to be as comfortable building a deck as you are identifying what piece of content should be boosted, what moment is worth leaning into, and how a product shows up in culture in a way that actually resonates. This position is based in our LIC office and requires working on-site. Key Responsibilities: Campaign Strategy + Execution: - Build and lead integrated campaign plans across launches, partnerships, and cultural moments - Translate creative directi...