Director of Marketing, Industrial Solutions

Job description

The Director of Marketing for Industrial Solutions will be a key leader in driving growth for Brady’s core industrial business. This strategic role is responsible for developing and executing a marketing strategy that blends performance marketing with integrated campaigns and sales enablement. The ideal candidate will bring experience in B2B environments, with a strong technical and analytical background, and a proven track-record in demand generation, paid media, SEO, generative engine optimization (GEO), email, direct response/catalog marketing, and content strategy. This leader oversees a high-performing team responsible for generating sales leads, launching products, and developing sales enablement programs that directly support revenue growth. This is an onsite role based at our Global Headquarters in Milwaukee, WI. Qualifications: - Develop and execute the go-to-market strategy for the Industrial Solutions portfolio, aligning marketing activities to business objectives that drive measurable revenue and market share growth. - Partner with sales and product leadership to align priorities, ensuring marketing directly supports pipeline acceleration and revenue outcomes. - Manage...