Product Manager, Digital Marketing Enablement

Job description

IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. #LI-CC1 This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week. WHAT YOU'LL BE DOING: - Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business - Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer - Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing - Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution - Help define our approach to address issues an...