CRM Automation Specialist - Full-Time

Job description

YOUR MISSION AT VOI: As a CRM Automation Specialist at Voi, you will strengthen our lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention across our markets. You will work hands-on in Braze to design, build, and optimise journeys that support users from onboarding through to loyal, high-value riders. Sitting within the CRM team and collaborating closely with Data, Marketing, and Product, you will make sure lifecycle initiatives are insight-led, measurable, and aligned with Voi’s broader growth objectives. You will: Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention. Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for optimisation. Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that can scale across markets. Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic. Develop reusable templates and scalable campaign structures that reduce manual work and improve consistency. Ide...