Sr. Director Digital Technology APAC

Job description

The Senior Director, APAC Digital is responsible for leading Subway’s digital strategy, platform delivery, and digital operations across the APAC region, with an initial build focus in ANZ. The role owns the end-to-end digital ecosystem — spanning customer-facing channels (app, loyalty, delivery, kiosk, web), CRM and data capabilities, and the underlying technology platforms — ensuring Subway’s digital presence is commercially effective, scalable, and aligned with global architecture standards. Initially anchored in ANZ as the priority market, the Senior Director builds the digital operating model, leads the Loyalty Transition, and drives CRM roadmap maturity as the foundation for APAC-wide digital expansion. As the ANZ digital ecosystem matures, the role progressively extends the digital capability framework to APAC markets including South Korea, Taiwan, Thailand, Malaysia, and others, working in close partnership with market GMs, Global Digital and Technology teams, and the APAC President. This is a commercially-oriented digital leadership role. The Senior Director connects digital investment to measurable business outcomes — digital sales mix, loyalty adoption, CRM-driven revenu...