Growth Hacker (m/f/d)

Job description

About the role As the Growth Hacker at Booksy, you will take ownership of local marketing initiatives focused on generating high-quality B2B leads and improving performance across the full marketing funnel. This role centers on planning, launching, and optimizing paid campaigns across key digital channels, while using data and experimentation to continuously improve results. You will work closely with teams across marketing, ECRM, growth, and product, helping connect campaign execution with product understanding and broader business goals. This is an opportunity to play an important role in strengthening Booksy’s provider acquisition efforts through analytical thinking, channel expertise, and a test-and-learn approach. What you'll be doing: - Lead and optimize B2B lead generation campaigns in local marketing, with a strong focus on improving lead quality as well as volume. - Plan, launch, and manage paid campaigns across channels such as Meta Ads, Google Ads, and TikTok Ads, adjusting settings and targeting to drive the most valuable outcomes. - Run experiments and A/B tests across the funnel, identifying opportunities to improve campaign efficiency, conversion performance, and ove...