Associate Product Marketing Manager – Spatial Analytics

Job description

Overview As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets. Collaborate with product and industry subject matter experts to support and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge products. This in an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change. Responsibilities: - Understand user and buyer needs to create personas, positioning, and messaging - Coordinate and execute product releases, internal communications, and multi-channel enablement - Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally - Create engaging content, including web pages, videos, case studies, press releases, and product resources - Provide insight into competitive capabilities - Develop and monitor key performance indicators to measure product performance in market - Work with product management, product engineering, and global bus...