Managers, Fanatics App GTM

Job description

Overview Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform with our loyalty currency FanCash and loyalty program Fanatics ONE connecting fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across Fanatics businesses that ignites the power of sports to foster connections, inspire change, and drive community. The Manager, Fanatics App GTM will play a key role in bringing the Fanatics App value proposition to life across the end-to-end customer journey. This role supports go-to-market planning, campaign execution, and product adoption as we scale the app as an ecosystem growth platform. You will help translate strategy into action, ensuring launches execute smoothly, communications resonate with fans, and initiatives drive engagement, cross-vertical discovery, and ecosystem lifetime value. Acting as a link between Brand, Product, and the voice of the customer, you will help ensure the Fanatics App delivers a cohesive experience across the Fanatics platform. Responsibilities: - Support development of the annual Fanatics App marketing campaign calendar, ensuring...