Marketing Manager - App Marketing (all genders)

Job description

Job Description: - Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution - Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions - Manage budgets, forecast performance, and scale campaigns to maximize results - Run analyses, A/B tests, and experiments to drive continuous optimization - Track industry trends and identify growth opportunities with strategic initiatives - Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation - Mentor junior team members and share best practices Qualifications: - Degree in business administration or related field (e.g., media management, e-commerce) - 1.5+ years of experience in app marketing, ideally in a fast-paced environment - Strong analytical skills with ability to interpret data and derive actionable insights - Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus - Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools - Excellent English skills, both written and spoken Additional Information: Y...