Campaign Analyst

Job description

Campaign Analyst Department: Business Analytics: Employment Type: Full Time: Location: Dallas: Reporting To: Michael Horan: Compensation: $90,000 - $120,000 / year Description: Join a dynamic team and help drive targeted marketing strategy through data, analytics, and precision execution with Group O. Our client is seeking a highly skilled Campaign Analyst to support end-to-end campaign development, from gathering requirements to technical build and QA. If you’re analytical, detail-oriented, and experienced with SQL and campaign tools like IBM Campaign/Unica, this is an excellent opportunity to make an impact. Key Responsibilities: Essential Functions: - Partner with business stakeholders to gather requirements and translate them into accurate campaign designs. - Build customer selections using IBM Campaign/Unica. - Provide insights and recommendations to improve campaign strategy and targeting. - Create use cases and test scenarios to validate campaign logic. - Develop functional and technical specifications alongside cross-functional teams. - Write and troubleshoot SQL to support backend processing and investigations. - Perform detailed QA checks to ensure flawless campaign execu...