Regional Activation Manager (Rochester, NY)

Job description

The Role The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the Upstate New York market . The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry. This role is fully remote and requires reliable transportation, as it involves 100% travel throughout Upstate New York (including Buffalo, Rochester, Syracuse, Binghamton, and Albany). Responsibilities: - Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale...