Area Director, Franchise Performance (South Carolina)

Job description

JOB SUMMARY: The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper‑midscale franchised hotels. Operating independently and in collaboration with the Regional Vice President, this role serves as a strategic advisor to hotel owners and above-property leaders, activating performance‑driven strategies that improve profitability, revenue, guest experience, operational execution, and program adoption. The Area Director provides consultative support and performance insights; develops solutions using internal and external data; partners with commercial and operational teams; and ensures execution of recommendations at the property level. This role requires strong relationship management, analytical decision‑making, and the ability to influence stakeholders without direct authority. NOTE: Applicants must reside in Columbia, Charleston, Myrtle Beach, or Greenville, South Carolina to be eligible for this role. RESPONSIBILITIES: Performance Management & Strategic Advisory Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, o...