Data Analyst (Product Analytics)

Job description

About the Team At Trendyol Tech, our mission is to create a positive impact in our ecosystem by enabling commerce through technology. We solve complex problems with data, creativity, and agility — always driven by real outcomes. With a culture built on learning, collaboration, and ownership, we grow together while building what’s next. About the Role A data analyst defines success metrics and provides analytical solutions for complex product-related questions such as behavioral segmentation, feature usage, UX performance, and funnel analysis. They build and maintain dashboards, develop data models to track product performance, and conduct A/B test analyses to drive KPI improvements. Their role also includes translating data into actionable insights, supporting product teams with ad-hoc analyses, and aligning reporting efforts with company strategy. Responsibilities: - Partner with crossfunctional teams to define success metrics and deliver analytical solutions for complex product tasks (page performance, funnel health, check, behavioral segmentation, feature interaction, UX measurement, etc.) - Create data models for A/B tests and analyze A/B tests to drive KPI improvements. - Refi...