Specialist, Front-End Web Merchandising

Job description

The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandizing strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript. Essential Functions: Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns. Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML/CSS within...