Marketing Delivery Senior Associate

Job description

Join Engagement Marketing within the Loyalty Generation team to build and execute primacy offers that drive digital service adoption and deeper relationships for small businesses. As a Senior Marketing Associate in Engagement Marketing (Loyalty Generation), you will develop, execute, and manage multiple digital marketing campaigns that support the Business Banking priority of driving more primary bank relationships. You will lead offer execution for digital service adoption, partnering closely with strategy, creative, analytics, and cross-functional stakeholders to deliver campaigns that are on-strategy, on time, and within budget. Job responsibilities: - Execute and curate content for primacy offer campaigns supporting digital service adoption. - Collaborate with strategy and internal/external execution partners to translate objectives into deliverables. - Manage internal and external agency briefing and creative development in partnership with strategy. - Activate campaigns by partnering with execution teams to bring concepts to market across channels. - Ensure initiatives are on-strategy, on time, and within budget parameters. - Recommend optimizations to improve results, create...