Head of Analytical Performance Marketing

Job description

We are looking for a Head of Analytical Performance Marketing with a strong analytical core. This role is about understanding growth through numbers: modelling future platform performance, steering paid marketing based on real ROI, and making deliberate trade‑offs to offset declining organic traffic. This is explicitly not a branding role. We optimise for measurable, long‑term ROI. You are expected to be hands‑on with data while leading others: comfortable building and validating models yourself, and able to guide the team in turning complex data into clear decisions. About Studyportals: Every month we help millions of students make one of the most important decisions of their lives, for free. Every minute, more than 100 students around the world use our platforms, such as mastersportal.com, to find the education that fits them best. They do this for free, often at a moment when they feel uncertain, overwhelmed, or afraid of making the wrong choice. Our mission is simple and ambitious: to help millions of students find the right study, and to help universities build more diverse, successful, and engaged classrooms. By matching the right student to the right programme, we help reduc...