Senior Director, IMX, Iberia

Job description

Job Description Summary: Job Title: Senior Director, Integrated Marketing Experiences (IMX), IBERIA Location: Spain Role Purpose: The Senior Director, Integrated Marketing Experiences (IMX) IBERIA leads the Media, Partnerships, De sign, deployment, and optimization of end-to-end consumer connections across the Coca-Cola Company’s total portfolio in Gre at Britain. As a senior functional expert within the IBERIA Marketing Leadership Team, this leader is responsible for creating best in c lass IMX strategies that drive cultural relevance, brand growth, media effectiveness, and measurable business impact across all our Sparkling, Stills, and Trademark brands. This role elevates marketing excellence through full funnel orchestration , expert media investment, precision targeting, and continuous performance optimization. It partners deeply with Brand Senior Directors, Commercial, Insights, and our bottling partner to ensure every campaign, experience, and brand touchpoint reaches the right audience, in the right way, at the right moment. This leader manages a team of IMX specialists , providing direction, capability building, and coaching while maintaining strong relationships with medi...