Digital Shelf Consultant

Job description

Location : Remote within U.S. Department : Sales: Summary of Role: The Digital Category Consultant is responsible for shaping and scaling best‑in‑class digital shelf strategies that drive profitable growth across Hershey’s total snacking portfolio and priority customers. Serving as the Category Leadership authority on the digital shelf, this role partners closely with internal and external cross‑functional teams to develop, test, learn, and scale online merchandising principles across top e‑commerce platforms including Amazon, Walmart, Target, Kroger, and OnDemand retailers. This role leads digital test‑and‑learn agendas and translates data, shopper insights, and experimentation into actionable, retailer‑specific strategies. The Digital Category Consultant owns the evolution of “perfect screen” practices across total snacking — including PDPs, taxonomy, online assortment, search, and content — ensuring Hershey’s categories win at the moment of purchase. The ideal candidate is deeply data‑curious, forward‑thinking, and experimentation‑driven, with a passion for turning insights into scalable solutions. This role is critical to delivering 1–3 year digital shelf strategies and advanci...