Commercial Analyst - Base Management

Job description

Summary Press space or enter keys to toggle section visibility Location: London, Manchester, Reading: Job Family: Commercial: Job Type: Full Time: Posted Date: 28-Apr-2026 The Commercial Analyst – Fixed & Mobile Base plays a critical role in analysing and modelling the performance of Virgin Media O2’s Fixed and Mobile customer bases. You will generate the insights, forecasts and analytical models that underpin new commercial strategies aimed at driving revenue growth, improving ARPU, and increasing product penetration across broadband, mobile, and converged categories. Working closely with Finance, Trading, Proposition, Data Science and wider Commercial teams, you will help shape commercial decision ‑ making by providing clear, evidence ‑ based recommendations. Your work will directly enable improvements in pricing strategy, customer value optimisation, churn mitigation, and commercial planning. What you will do: - Build and maintain robust analytical models to evaluate Fixed and Mobile revenue performance, forecast trends, and assess impacts of commercial initiatives. - Analyse ARPU, churn behaviour, product penetration and customer segments to identify opportunities for revenue g...