Performance Marketing Manager

Job description

Performance Marketing Manager This role requires at least 2 days on-site in the Boston, MA office $88,000 - $110,000 + bonus About the Role: We’re looking for a B2B Performance Marketing Manager to own and optimize our paid marketing programs with a focus on net-new lead generation and pipeline impact . This role will manage paid media budgets across key channels including paid search, paid social, and third party. They will partner closely with Demand Generation, Content, and Revenue Operations to support integrated campaigns that drive measurable business outcomes. This is a hands-on role for a data-driven marketer who is comfortable balancing day-to-day optimization with strategic planning and performance reporting—especially within a HubSpot-centric marketing environment . Key Responsibilities: Paid Media & Budget Management: - Own and manage the paid marketing budget across channels such as search, paid social, display, retargeting, and 3 rd party channels such as content syndication and engagement with industry affiliation groups. - Develop and execute performance-driven paid media strategies aligned to quarterly and annual pipeline goals - Continuously optimize campaigns to...