Category Marketing Manager – Floorcare

Job description

About us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Homecare category brings together engineering, commercial and marketing expertise to drive growth across Floorcare in Türkiye—translating technology into compelling consumer experiences. About the role: As our Category Marketing Manager – Floorcare, you will define and deliver the strategy that drives growth across established and emerging sub-categories. Reporting to the Senior Marketing Manager, you will partner closely with Sales and cross-functional teams to translate global direction into locally relevant plans. You will identify growth opportunities, shape category strategy, and lead market entry for new categories—owning delivery against the Floorcare P&L. This is a high-impact, autonomous role where you will combine strategic clarity with hands-on execution across product launches, communications and retail activation. You will: You will operate with pace and accountability—owning your plans, timelines and outcomes. - Define category strategies to unlock incremental growth, share gains and brand stre...