Creative Strategist

Job description

We’re looking for a data-driven, conceptually sharp Creative Strategist to join our performance marketing team. In this role, you’ll translate insights, trends, and testing results into thumb-stopping creative ideas for paid social campaigns. You’ll partner closely with media buyers, brand leads, content creators, designers, and copywriters to develop ads that not only win attention but also drive measurable results. Detailed Responsibilities: Data Analysis + Research: - Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team. - Stay ahead of platform trends (creative best practices, formats, and algorithm updates) to keep campaigns competitive with fresh thinking. - Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings. Paid Social Creative Strategy: - Develop actionable creative strategies for paid social ads that align with performance goals (ROAS, CPA, CTR, etc.). - Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis. - Collaborate cros...