Senior Analyst, Loyalty Rewards Brand & Creative

Job description

Job Description The GM Loyalty team is seeking a Senior Analyst to support creative strategies, consistent messaging, and engaging experiences that build customer loyalty and drive GM Rewards program participation. This role focuses on executing marketing initiatives across multiple channels—including CRM, retail, website, media, and experiential—while collaborating closely with internal teams and agency partners. The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced environment. They will manage day-to-day campaign execution, maintain program documentation, and contribute to creative development that aligns with GM Rewards objectives. Key Responsibilities: Brand & Campaign Management: - Showcase brand ownership by ensuring that the brand integrity is maintained throughout our channels and the greater GM enterprise. - Manage day-to-day elements of the GM Rewards integrated marketing campaigns (email streams, statements, SMS, media support, website content, etc.). - Support creative execution for retail offers and ensure consistency across channels. - Review and route creative assets for approvals with agencies and internal teams. - Foster strong partnership...