Investment Product Marketer - Assistant Vice President / Vice President
iCapital · Greenwich, Connecticut, US
iCapital is seeking a dynamic and experienced investment product marketer to join our Product and Audience team. This role will be responsible for developing...
Job description
About the Role iCapital is seeking a dynamic and experienced investment product marketer to join our Product and Audience team. This role will be responsible for developing and executing marketing strategies to drive awareness, engagement, and adoption of the comprehensive iCapital investment product offerings. This individual will have a strong background in financial services, marketing and writing, with a focus on alternative investments, or similar investment products. Responsibilities: - Conceptualize and draft insightful, informative, and engaging B2B long-form and short-form content initially supporting iCapital’s Independent Advisor Solutions program including presentations, brochures, emails, social media, websites, events, thought leadership, and videos. - Oversee the iDirect Fund Series investment marketing to ensure materials are developed and updated in a timely manner. Focus areas include product sales sheets, presentations, performance reports, website content support, webinar replays, email communications, and event support. - Collaborate closely with the Independent Advisor Solutions team, including Portfolio Managers and Product Managers, to support strategic init...