Director of Brand Marketing

Job description

Director of Brand Marketing Overview: The Director of Brand Marketing is a visionary leader responsible for shaping and executing go‑to‑market (GTM) brand strategies that drive product growth, elevate awareness, and engage professional audiences across all channels. This role blends strategic marketing leadership with creative design oversight — connecting product positioning, brand messaging, and visual identity to deliver cohesive, impactful campaigns that move the market. Qualifications: Core Responsibilities: - Oversee brand messaging deployment ensuring consistency for syndication. - Direct integrated GTM strategies — ensuring alignment across all execution channels - Create annual promotional and engagement campaigns (seasonal programs, rebates, sweepstakes) that drive contractor adoption and sales. - Lead product launch planning for both new and existing product lines, creating sustained awareness and measured growth over two years. - Champion merchandising, tradeshow, and event executions — developing innovative POP, display, and in‑store theater kits with creative excellence. - Drive sales enablement tool creation — providing the field with competitive, visually compelling...