Product Marketing Manager, Performance Advertising (Travel)
TikTok · New York City, New York, US
About the team The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation, vertical p...
Job description
About the team The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation, vertical products and app advertising across various industry verticals. We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. This role focuses on enabling advertisers to drive and measure real business outcomes such as bookings, revenue, and return on ad spend across complex, multi-step customer journeys. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams, translating product capabilities into clear, outcome-driven narratives that resonate with key decision-makers. Responsibilities: - Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value. - Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion a...