Growth & Communication Specialist (B2C – Italy)

Job description

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions. About the Role: We are looking for a Growth & Communication Specialist (Mid level) with a clear mandate: drive B2C growth in the Italian market for credit card and other financial products . This is a hands-on execution role where you will run campaigns yourself, own performance, and continuously optimize based on data. What You'll Do: Plan, execute, and optimize paid acquisition campaigns for the Italian market Manage external partners such as ads comparison sites and affiliate networks Work hands-on with Google Ads and/or TikTok Ads Monitor and improve core performance metrics: CAC, CPA, ROAS Analyze the full funnel and identify conversion drop-offs Run basic A/B tests on creatives, audiences, and messaging Manage and own website content and review analytics to improve performance Translate data into clear insights and concrete optimization actions Own campaign performance and reporting end-to-end for Italy What We're Loo...