Manager, Audience Analytics

Job description

Position Overview The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results. Responsibilities: - Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what’s not working. - Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements. - Checks for proper reception of the audience figures from media research. - Ensures the production of campaign reports complete with comments on progress and performance of programs/channels. - Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing multiple small accounts or projects. - Analyses information to solve on-going problems; Demonstrates thought leadership, strategy guidance moving from pure execution to tactical/strategic thinking. - Uses knowledge of how the team integrates with other teams (internal and external) to coordinate...