Digital Marketing Manager & Media Lead

Job description

Job Description Are you a seasoned Digital Marketer with solid media knowledge who is keen to align with brand activations in driving strategic growth? Bring your digital expertise and play your part in bringing many more LEGO® sets, joy, playfulness and creativity into the hands of families and children across Romania, Israel, Bulgaria and Moldova! Core Responsibilities: - Lead & influence integration of the Digital agenda in the local marketing team within the context of Commercial, Communication, and Media Planning by using the OESP (Owned, Earned, Shared, Paid) Digital communication model - Lead and enhance LEGO brand presence on key shared platforms like YouTube, Instagram, Facebook as well as owned digital platforms like LEGO.com - Be the subject matter expert for local digital marketing activations, guiding brand teams to create highly effective media plans for consumer and shopper. - Collaborate strongly with multiple partners including Media and Creative Agencies, internal Marketing sub-teams, Sales teams, Operations teams and Global Marketing teams. - Observe local trends and work with agencies to develop relevant local content to make the LEGO brand personal, trendy and...