Product Specialist

Job description

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks. Key Responsibilities: Product Sales Performance: Conduct in-depth market research to understand the competitive landscape, pricing dynamics, incentive policies, and consumer behavior within Romania and Bulgaria passenger car market. Provide actionable local market and competitor analysis, including pricing reports and benchmarking, to support effective pricing strategies. Prepare segment and product analyses for BYD models to identify trends and opportunities for enhanced market positioning. Interpret data and translate insights into ac...