Marketing Manager - ID Watchdog

Job description

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As a Marketing Manager at Equifax, you will be responsible for driving the growth of our employer-benefit identity theft solutions sold to employers and through the broker market, a complex B2B2C ecosystem. You will develop and execute sophisticated marketing strategies that address the unique challenges of insurance brokers selling employee benefits to enterprise-level decision-makers. This role requires a blend of high-level brand positioning, technical product marketing, and tactical B2B growth execution. What you'll do: - Strategic Positioning & Messaging : Develop and execute customer-focused content and messaging that resonates with enterprise buying centers. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act. - Segment Expertise: Leverage a deep understanding of the identity theft software market or brokerage in...