Senior Online Marketing Manager

Job description

About the role: What's in the Box As a Senior Online Marketing Manager , you will join the Growth Marketing team in Amsterdam where you play a key role in driving scalable, data-driven growth across the Benelux region. You take ownership of our online marketing strategy and execution, ensuring we reach the right audiences in the most effective way across the full digital funnel. You will directly impact how HelloFresh acquires and engages customers, while continuously improving performance and efficiency across channels. Working closely with both local and global teams, you help shape how we show up online and how we grow our customer base. What you’ll do: The Recipe: - Own and drive the online marketing strategy across paid channels, ensuring strong performance across the full funnel - Manage and optimize budgets across PPC, paid social, and programmatic channels to maximize ROI and growth - Analyze campaign performance and translate data into actionable insights to continuously improve results - Collaborate with brand, creative, and global marketing teams to develop and iterate high-performing assets - Lead testing initiatives across creatives, audiences, and landing pages to imp...