Marketing Manager Oncology

Job description

Job Description Summary #LI-Hybrid Location: Bucharest, Romania The Marketing Manager is accountable for leading a portfolio of brands within a therapeutic area and for managing and developing the local marketing team to deliver sustainable growth, market share, and patient impact. The role translates International and Regional strategy into local portfolio priorities, sets clear direction for brand and campaign execution, and ensures consistent, high-quality omnichannel delivery across the portfolio. Job Description: Key responsibilities: Translate International and Regional strategies into clear, ICE-aligned local portfolio plans driving growth, market share, and patient impact. Lead, develop, coach, and succession-plan the local marketing team, fostering strong ICE capabilities and a performance-driven culture. Set strategic direction for brand positioning, content development, and campaign execution across the portfolio in line with ICE standards. Review portfolio performance, execution quality, and insights to drive optimization, prioritization, and continuous improvement. Define and optimize marketing mix investments for prioritized customer segments, leveraging advanced anal...