Director of Demand Generation

Job description

Description Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv. About the position: We’re looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns—bringing discipline, creativity, and accountability to how marketing contributes to revenue. This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy,...