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Director, Consumer Marketing – BOTOX Cosmetic- Irvine, CA

AbbVie · Irvine, California, US

Company Description About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and...

Job description

Company Description About AbbVie: At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn. Job Description: The Director, BOTOX Cosmetic Consumer Marketing, will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain consumers and build brand affinity and loyalty for the brand. This includes, but is not limited to TV creative, paid digital, social media (paid and organic), partnerships, and web. This role is the day-to-day owner of BOTOX Cosmetic consumer marketing programs to ensure brand positioning and strategic imperatives are integrated into brand campaigns and to ensure all initiatives support both brand awareness/consideration and consideration/trial goals. The role will manage a substantial...