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Consumer Research Lead 1Grooming

Philips · Drachten, Friesland, THE NETHERLANDS

Job Title Consumer Research Lead 1Grooming Job Description Your Challenge: As a Consumer Researcher Lead you will lead a team of consumer researchers respons...

Job description

Job Title Consumer Research Lead 1Grooming Job Description: Your Challenge: As a Consumer Researcher Lead you will lead a team of consumer researchers responsible for represent ing the user within the R&D organization for the Grooming product categor y and ensuring the delivery o f consumer promise s fr om our value propositions. Your role: The mission of Consumer Research is to uncover consumer needs and tensions, and to translate, test, and validate these insights throughout the innovation process. This role uses a range of UX and user research methods to inform value proposition definition, feature development, and digital-enabled solutions, through to final product development and launch . A strong consumer-centric mindset is essential to ensure innovations are grounded in real consumer needs and deliver on the Philips brand promise: “ Better care for more people ” . You will lead and develop a best-in-class team of ambitious consumer researchers across several projects in the category . For the R&D program of the category , y ou will define and manage a clear approach to validating consumer insights across projects, using the right methods for the job ( Qual, Quant, hybrid )....