Valnet | Performance Marketing Specialist

Job description

Type: Full-time About CarBuzz: CarBuzz is a leading source of comprehensive automotive news and features for over 5 million monthly visitors. Our detailed, expert reviews of new models on the market, coupled with a range of shopping tools, provide valuable assistance to those in the market for a new car, SUV, or truck. We are committed to delivering up-to-date and reliable automotive news and features to our readers. The Role We’re looking for a Performance Marketing Specialist to drive measurable growth across paid channels for CarBuzz. You’ll own campaign execution and optimization across key acquisition platforms, partnering closely with Editorial, SEO, Data/Analytics, and Revenue to scale our marketplace efforts. What We’re Looking For: - Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners (channel mix based on business needs). - Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations. - Run structured experiments (A/B and multivariate tests) on targeting, bidding,...