Brand Manager Carolina Herrera | Latam Distributors

Job description

The Opportunity In Latam Distributors, we oversee 16 countries in Latin America and lead the distributors strategy to achieve the annual goals in this region. The Brand Manager’s mission is to drive sustainable growth and brand equity for Carolina Herrera across assigned markets by translating global brand strategy into locally relevant, high-impact marketing plans in close collaboration with distributors and cross-functional teams. The role collaborates with the Group Brand Manager responsible for Prestige Brands and works closely with cross functional teams such as commercial, omnichannel and business intelligence within the business unit, as well as global brand teams in HQ and team members from Distributors and suppliers. What you'll get to do: Strategic Marketing Planning: - Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated. - Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices). - Run brand/region analysis and campaigns reports. Measure KPI’s, assess launch perf...