Product Owner – Journey Orchestration Transformation CoBrand

Job description

We are looking for a driven and enthusiastic team member to deliver a breakthrough personalization and journey orchestration roadmap for the CoBrand team. The candidate will take an innovative approach to developing a strategy for how we: As a Marketing Transformation Product Owner on the Journey Orchestration team, you will sit at the intersection of technology, marketing, design, data, and controls—directly impacting our ability to deliver compelling and effective customer-first experiences across all channels. You will have a “blank sheet of paper” to design the future, but you must be able to bring together the right people to do the discovery, define the business requirements, processes, technology, and governance to deliver. - Deliver personalization at scale - Enable personalization through agentic assembly - Empower the marketer to own the customer journey A successful candidate will: You will collaborate with a team of marketing transformation product owners to develop and deliver a roadmap that radically elevates how we plan, manage, and activate campaigns in the industry’s largest marketing execution space. You will partner with our Planning, Campaign Management, and Act...