Director of Marketing

Job description

Position Overview CGS Nexus is seeking a hands-on Director of Marketing to directly drive demand generation, pipeline growth, and competitive brand positioning for our Contact Center and BPO services. This role is designed for a senior marketing leader who is both strategic and highly execution-oriented, someone who thrives on personally defining target markets and strategic targets for account-based marketing, building compelling services positioning, launching omnichannel demand programs, and partnering directly with Sales and clients rather than managing large teams. This is an ideal role for a marketing executive who understands complex, consultative services, enterprise buying cycles, and the business impact of customer experience, outsourcing, and operational excellence. Key Responsibilities: Service & Solution Marketing: - Own the strategic direction and execution of marketing for CGS Nexus’ Contact Center and BPO service offerings. - Define and refine value propositions and messaging frameworks specific to ICPs at different types of prospective clients, from SMB to large enterprise, and across a wide range of industry verticals. - Translate operational capabilities into cle...