Marketing & Public Relations Manager
Georgia Farm Bureau · Macon, Georgia, US
DESCRIPTION OF ESSENTIAL DUTIES: - Provide leadership for marketing efforts for both Georgia Farm Bureau Federation as well as the Georgia Farm Bureau Mutual...
Job description
DESCRIPTION OF ESSENTIAL DUTIES: - Provide leadership for marketing efforts for both Georgia Farm Bureau Federation as well as the Georgia Farm Bureau Mutual Insurance Company - Acquires, manages, and coordinates advertising space for GFB companies in all forms of media outlets, including digital, print, online, radio, outdoor and television - Manage monthly accountability of budgeting in the Information/PR/Marketing department - Excel in leadership abilities, directing Marketing, Visual Strategies and Publications - Help to grow the online presence of the company by making informed decisions supporting professional strategies, technical roadmaps and direction of the companies two websites, working closely with IT personnel on content, overall functionality and ROI - Manage and recommend involvement with key sponsor partners - Manage the relationship/partnership with the Georgia Exposition and Agriculture community (GA National Fairgrounds and Agriculture Center) and Abraham Baldwin Agriculture College - Working with the Information/PR Director, be prepared to represent our Company in public meetings or in public spaces - Coordinate the development and implementation of an external...