Director of Marketing Operations and Strategy (all genders)

Job description

About the role: What's in the Box We are looking for an experienced marketing/performance Director to lead the newly formed Marketing Strategy and Operations (StratOps) function. HelloFresh Group operates a sophisticated marketing organization with global centres of excellence managing digital marketing and CRM channels, and local marketing teams driving local performance, strategy and brand activations. The challenge is making this matrix work: ensuring marketing investment flows to where it creates the most value, that global capabilities serve local market realities, and that the organization learns and adapts fast. We've built a global Strategy & Operations function to solve this, and hiring its first global leader to design the decision architecture that connects global marketing scale with local execution: the systems, governance, and routines that determine how we set targets, allocate capital across channels and markets, and course-correct in-flight. What you’ll do: The Recipe: - Marketing investment strategy — building the process that translates incrementality signals and market-level economics into portfolio-wide budget allocation decisions across channels and geographie...