Business Development Executive

Job description

The Coats Company is seeking a Business Development Executive (BDE) to develop, expand, and maintain sales opportunities within defined industry channel. BDEs are frontline representatives for Coats and play an essential role in driving brand awareness, product interest, and customer engagement. Business Background: The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of automotive aftermarket equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation. Qualifications: - Increase sales by generating brand awareness and product interest with customers. - Build relationships with potential customers to drive new business revenue. - Provide technical explanation of product line and application support to assist customers in solving industry related issues. - Attend customer locations, events and tradeshows as needed. - Travel required: 50%+ of your time. US, Nationwide. Enter and maintain leads through CRM system. - Gather competitive product data and customer feedback and report key findings to management. - Consult with...